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Forecast analysis of future infant milk powder and supplementary food industry

Apr 27, 2018

After 10 years, the consumption of food and drink mainly includes infant formula and supplementary food. Consumers of infant milk powder range from 0 to 3 years old;

The consumption group of infants and infants is mainly from 6 months to 2 years old. In addition, the consumption age of biscuit - based side - food supplement.

Longer, can range from 6 months to 6 years old. From this, the current 0-6 years and the 10 post-natal babies that will be born in the next few years will be the primary focus of 10.

Fee. With the baby boom, a population explosion is expected in 10 years, which is bound to bring an infant food industry.

Valuable demographic dividend period.

Infant formula and infant supplementary food are the main components of infant food industry in China. Exclusive breastfeeding infants, from 6.

Month; Formula feeding infants, typically starting at 4 months, gradually add some food, including fruit, to the baby except breast milk.

Liquid food such as juice, vegetable juice, rice flour, fruit puree, vegetable mud and other semi-solid food, boiled rice, noodles, cut into small pieces of fruit,

Vegetables and other solid foods, these foods are the children's auxiliary food.

The current market size of infant milk powder is 80 billion yuan. From 2003 to 2014, the sales of infant milk powder in China grew rapidly, from more than 10 billion yuan.

The market has grown to over 80 billion yuan, with an average annual growth rate of 20%. In 2009-2013, the main driver of sales growth in the milk powder industry was.

The price. From the perspective of sales, the factors that affect the consumption of milk powder include the number of newborns, the rate of breastfeeding, the per capita usage. People in China

The amount of milk powder consumed worldwide is in the median, and the future growth space is expected to be limited, but it is still slowly rising. Our country 0 -- June baby pure.

The rate of breastfeeding was 27.8 per cent, of which 30.3 per cent in rural areas and 15.8 per cent in cities. In the United States, only 25 percent of babies are exclusively breastfed in June, and the international average is water.

Flat 38%. In the context of promoting breastfeeding, there is little room for breast-feeding. The future of milk powder consumption per capita in China.

The growth is mainly due to the narrowing of urban-rural gap brought by urbanization. China's rural per capita milk consumption is only half the city, with urbanization.

Further deepening, the new urban population will increase the consumption of milk powder. From the sales data, it can also be seen that third-tier city milk powder sales growth is far higher.

In the first and second tier cities.

The infant and baby food market is nearly one billion. China's infant and baby food market has maintained steady development, with the market size of only 3.5 billion yuan in 2008.

In 2014, it reached 9.86 billion yuan, an average annual growth rate of 20%. It is expected that in the next five years, China's infant supplementary food industry will maintain a growth rate of 15-20%.

Infant and infant supplementary food products can be roughly divided into three categories, one is rice noodles and noodles as the main food, and the second is the snack food.

Supplementary food, three is the fruit puree and the vegetable mud is the main accompaniment; Among them, the rice noodles in our country almost make up the whole infant and infant supplementary food consumption market.

Half size. At present, the infant supplementary food market in China is still in the early stage of development, and the consumer has a cognitive process to the supplementary consumption. If you follow Europe

In developed countries, such as the United States and other developed countries, the proportion of three types of supplementary food consumption is roughly 4:4:2, which means the size of the auxiliary food in the future.

It's also huge. If an infant consumes 100g of supplementary food per day, the market volume of infant and infant supplementary food is based on the retail price of infant and infant supplementary food in the current market.

More than 80 billion. However, the market capacity of infant and infant supplementary food is only 90 to 10 billion. This is mainly due to consumption awareness, ideas and habits.

As a result, up to 40 per cent of urban households do not choose to buy subsidised food, which is more than 80 per cent in rural areas.